30/03/2017 - Marketing for Non-profit Organisations

This one-day course is designed for organisations who wish to grow through marketing – but who do not have a dedicated marketing professional in-house. Our trainer uses the classic ‘Seven Ps of Marketing’ as a lynchpin for the day’s learning: Product – are you selling the right things? Perhaps you are stuck in the past, or you think you know what your clients wants Packaging – could your product be more enticing? Promotion – are you telling the right people the right things? Price – even if your product is free to the user, they can pay a price in terms of, for example, time taken to access a service Place – are your premises up to scratch? Are they in the right location? Positioning - how you are positioned in you market. Who are your competitors? Do they do anything better than you? People – do your staff have the knowledge, skills and training they need?

Trainer:
Civicos consultant trainer John Kimmet
Cost: 
£
142
30th March 2017
09:30 - 16:30
Robertson House, Bath Street, Glasgow
Book for this session
30/03/2017 - Marketing for Non-profit Organisations

This one-day course is designed for organisations who wish to grow through marketing – but who do not have a dedicated marketing professional in-house. Our trainer uses the classic ‘Seven Ps of Marketing’ as a lynchpin for the day’s learning: Product – are you selling the right things? Perhaps you are stuck in the past, or you think you know what your clients wants Packaging – could your product be more enticing? Promotion – are you telling the right people the right things? Price – even if your product is free to the user, they can pay a price in terms of, for example, time taken to access a service Place – are your premises up to scratch? Are they in the right location? Positioning - how you are positioned in you market. Who are your competitors? Do they do anything better than you? People – do your staff have the knowledge, skills and training they need?

Trainer:
Civicos consultant trainer John Kimmet
Cost: 
£
142
30th March 2017
09:30 - 16:30
Robertson House, Bath Street, Glasgow
Book for this session